One of the major aims of Asian Designer Week as a platform is to support young labels and design startups. The Asian Budding Designer is exclusively designed for such young entrepreneurs and designers to showcase their product line to their target audience. The creative team also guides them in their pricing, product positioning and marketing strategies. Most importantly, ADW facilitates business and networking opportunities for them through their offline and online channels. They also have access to other lined-up trade shows, previews and incubation support.